HUSTL. Sports Subscription Box

HUSTL. is a brand created to advertise sports subscription packages. The brand has a simple but dynamic identity design using angles and silhouettes to simplify sports equipment and scenes. Variations of packaging and the HUSTL. logo were created for each of the separate packages you could receive. The colors chosen to represent this brand were orange black and white, which create the atmosphere or intense energy that is synonymous with sports.

Four boxes were created with different themes that matched the content within.

The boxes are:

Summertime, Universal, Olympics, And Masters

The delivery trucks and billboards were designed to resemble delivery boxes. This creates a sense of a simplicity, order, and athleticism which are the core values of HUSTL.

The billboards built off that style and used the tagline the box that inspires movement. This gives people a general idea of the purpose while not revealing specifics and a website address to navigate curious onlookers.

For the web design it was important that the simplistic style was maintained while giving people information on the contents of the package and in depth look at the process.